Surfland Bait and Tackle is a Plum Island, Massachusetts social institution. Operating under the ownership of Kay Moulton since 1960, the shop has become both a destination for fishermen, and the hub of island life. Incorporating images from Surfland's vast collection, the site brings across both the history and aura of the business.

Additionally, we built and operate the daily fishing report blog and twitter accounts for the shop. The store and employees are featured prominently in the film Reel People: Fishermen of Plum Island, also produced by James Waldron Design.

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